公共图书馆宣传推广策略研究

摘要

信息时代和全媒体时代的到来，使公共图书馆的生存环境发生了深刻的变化。公共图书馆应高度重视宣传推广工作，采取一系列行之有效的宣传推广策略，积极利用馆外资源和各种新媒体新技术手段，与社会各界建立良好互动，提高活动营销和推广水平，为图书馆的发展营造良好的外部环境。%With the arrival of the informatio age and the media era,the survival environment public library has been deeply changed.Public library should pay more attention to propaganda,take a series of effective Propagan-da strategy,and actively use the outside resources and various new -media technologies,then the public library should establish a good interaction with all sectors of society,improve the level of marketing and Propaganda activities,to cre-ate a favorable external environment for the development of the library.