基于SWOT分析法下中国橄榄球运动发展现状研究

摘要

By using the method of SWOT, this paper analyzes the present situation of the rugby development in China in aspects of inner superiority and weakness, and outer opportunity and threats, then proposes some certain suggestions for our rugby’s development. The research results show that the main reasons why the rugby develops slowly in Chinese mainland are starting late, poor mass basic, lack facility, different sports culture, etc. ,but it has a big room to develop in China.%运用SWOT分析法等对现阶段中国橄榄球运动的发展现状及其内部优势与不足、外部机遇与挑战进行分析研究。结果表明：橄榄球运动在我国大陆地区发展进程较慢，其主要原因包括该项目起步较晚、群众基础较差、硬件设施资源不足、运动文化冲突等因素，但该项目发展上升空间较大。