首页> 中文期刊>兰州学刊 >'电子商务+农村扶贫'的理论阐释与实践路径探索

'电子商务+农村扶贫'的理论阐释与实践路径探索

     

摘要

以理论自觉对中国农村贫困问题进行反思,贫困主体客体化﹑返贫现象严重﹑扶贫精准度不足只是问题表象,而贫困人口脱贫的参与不足与可行能力低下则是问题的症结所在.电子商务作为互联网典型经济形式,独有的属性扩展了交易空间,使农民直接面对消费者成为可能并带来附随经济社会效应,最终大大提高贫困人口的参与度和抵抗未来风险的能力,是对传统扶贫方式的根本突破.参与式增能成为电子商务与农村扶贫的契合点.更进一步,通过参与电子商务,贫困人口把握了互联网时代的核心要素,进而与主流社会建立关联而不至于成为"无关者",意义深远.展望农村电商扶贫,应在肯定农村贫困人口主体性地位的基础上,保障其信息可及性并增强其信息驾驭能力,利用农村熟人社会性质充分发挥"领头羊"的示范作用,建设现代化物流配送体系促脱贫.%Reflect on rural poverty in China by theory consciousness,the subject of poverty is objecti-fied,return-to-poor phenomenon is very serious,the poverty alleviation is not accurate enough,all of the problems are the symptoms,the insufficient participation and low capability are the the crux of the problem.E-commerce is the typical economic form of Internet,its nature extends the transaction space, make it possible for peasents to confront consumers directly,at the same time brings economic and social benefits.Ultimately,it will greatly improve the participation of the poor and the ability to resist future risks,it is a fundamental breakthrough in the traditional way of poverty alleviation.Participation and Em-powerment are the cohering interest of e-commerce and rural poverty alleviation.Further more,by partic-ipating in e-commerce,the poor can capture the core elements of the Internet age and then connect with the mainstream society,not to be the"irrelevant".Looking ahead to rural e-commerce to alleviate pover-ty,it should affirm the subjectivity of the rural poor,safeguard its information accessibility,and improve their capability,give full play to the demonstration role of"leader",build a modern logistics distribution system to reduce poverty.

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