全媒体时代拓宽了高校校园文化活动传播的形式和渠道，同时提供了崭新的宣传方式和传播载体。全面分析全媒体内涵、信息传播的模式与特点，从宏观层面推进高校宣传工作、加强校园宣传舆论引导、善用全媒体拓展宣传渠道、用全媒体技术增强宣传工作的针对性、建立立体化的网络舆情监控机制5个方面入手，积极创新全媒体视角下高校校园文化宣传工作机制。%The whole media era has expanded the form and channel of cultural activities in colleges,it also pro-vides a new way of propaganda and transmission carrier.This paper offers a comprehensive analysis of the connota-tion of the whole media;the mode and characteristics of information dissemination,then from the following five as-pects to discuss of the new ways and new measures of the college campus culture propaganda work:promoteing the propaganda work from the macro level;strengthening the campus propaganda and public opinion guidance;making good use of the whole media to expand publicity channels;using all media technology to strengthen pertinence of propaganda work;establishing a three-dimensional network public monitoring mechanism,in order to positively in-novate all media under the perspective.
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