认同体验视角下的区域文化旅游产业开发--基于“徽杭古道”的研究

摘要

Cultural identity experience is the higher stage of tourism experience, which is helpful to accelerate the development of regional cultural tourism industry. Based on Hui-hang ancient path , the thesis analyzed the development route of cultural tourism project and new operational types of tourism. Meanwhile, this thesis provided a basis for development of cultural tourism industry in Hui-Hang area.%文化认同体验是旅游体验的高级阶段，它有助于区域文化旅游产业的发展。文章以皖浙地区的徽杭古道为研究对象，从游客体验的视角探析了徽杭古道文化旅游项目及其新型旅游业态的开发路径，为徽杭地区共同开发文化旅游资源提供了实证研究基础。