语言利益驱动下的本土文化发展探究

摘要

Language-driven interest is the interest resulted from cultural interaction by exploiting various languages.Cultural inter-action driven by language interest, as a form of practice embodying historical and social authenticity, exerts great influence on cultural protection and development.Taking the links between language and cultural transmission as the main line and through analyzing the situations of Chinese and English in this era, this paper probes into the challenge and opportunity brought by the change of language interest.It explores the development approaches of native culture driven by language interest, and hopefully gives some enlightenment to native cultural dissemination in the context of globalization.%语言利益驱动就是利用语言来促进文化间的互动或主动地创造各种文化互动的方式，从而获取利益。语言利益驱动下的文化互动作为融历史性、社会性于一体的社会实践，对文化的保护与发展发挥着重要作用。文章以语言与文化传播的联系为主线，通过分析中英两种语言在时代背景下的状况，揭示语言利益变化给本土文化带来的机遇与挑战，进而探索语言利益驱动下本土文化的发展途径，为全球化语境下的本土文化传播建言。