连锁企业品类管理在零售商业企业的应用研究

摘要

随着我国零售业的发展，品类管理的意义和作用被行业广泛认同，但在实际操作中仍存在很多问题。对连锁企业品类管理在零售商业企业的应用进行研究，提出有效整合零供双方资源、促进品类生意增长的措施和途径，最终实现零售商和供应商合作共赢，推动零售业品类管理加快发展。%With the development of China's retail industry, the significance and role of category management industry widely recognition, but in actual operation of the category management still exist many problems. This article attempts to category management to the chain-like enterprise applications in the retail business enterprise, through the case study to explore the effective integration of zero for resources, the effective ways to promote category business growth, achieve win-win cooperation, retailers and suppliers push retail category management to accelerate development.