屏蔽效应下旅游主题形象塑造研究——以元江哈尼族彝族傣族自治县为例

摘要

Shielding effects have become great difficulties for the development of tourist sites.Careful study of the geographical and cultural landscape of the travel destinations to discover their tourism theme images and to exhibit and reinforce these images in the tourism serial products and in key projects are effective ways to break through the shielding effects.%屏蔽效应的存在往往导致旅游目的地发展面临巨大困难。因此,对旅游目的地的地脉和文脉进行深入分析,找准其旅游主题形象,并在旅游产品体系建设、旅游重点项目设计等方面不断进行旅游主题的深化和展现,是破解屏蔽效应的有效方法。