The integration of Chinese media regulation faces a series of difficulties, but the specialty of Chinese media regulatory convergence is"administrative market monopoly"caused by the combination of administrative monopoly and market monopoly. It is a unique Chinese monopoly phenomenon. During the process of the transition in the market economic system, the multiple roles of the government result in conflicts. They have formed unique mixed government regulation behavior by"the administrative market monopoly". It takes differential treatment and administrative interference to the new foreign capitals by the way of regional monopoly and industry monopoly.%中国媒介规制融合面临一系列困境,但中国媒介规制融合的特殊性主要表现为行政垄断与市场垄断相结合产生的“行政性市场垄断”。它是一种独特的中国式垄断现象,其原因在于向市场经济体制的转轨过程以及媒介融合转型双重压力下,媒介规制机构多重角色的冲突,行政权力与市场利益的交织,形成了独特的行政性市场垄断政府规制行为。这种行政性市场垄断外在表现为通过区域垄断和行业垄断,对进入的外来企业采取差别待遇。
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