基于“波特五力模型”的旅游竞争战略实证研究——以江西明月山为例

摘要

近年来，旅游产业收入占国民经济收入的比例不断增加，成为国家重点建设发展的产业之一。国内各景区旅游产业发展的状况各不相同，产业竞争激烈，提出针对性的策略是促进旅游产业发展的关键。应用竞争战略分析的“波特五力竞争模型”对江西明月山景区进行实证分析，并针对性的提出低成本、差异化、市场细分的战略。为同类景区的旅游产业发展研究提供参考和范例。%In recent years, the tourism industry revenue in the increasing proportion of national income, a national key construction and development industries. Domestic development of tourism scenic spots in various states of the same, industry competition, propose targeted strategies is to promote the tourism industry development. Application of competitive strategy analysis,＂ Potter model of tourism competition＂ mingyue mountain area of Jiang xi empirical analysis, and to focus on lowcost, differentiation, market segmentation strategy For the same area of the tourism industry to provide reference and research examples.