武夷山旅行社经营范式转变——从家庭作坊走向连锁经营

摘要

我国旅游业已逐步向自由化和国际化方向发展,旅游市场竞争加剧。但武夷山旅行社还大多采用家庭作坊式的经营范式,制约其发展壮大。旅行社可通过独资或合作的经营模式,逐步走上连锁化、集约化、国际化发展道路,从而提升我国旅行社业的竞争和创新能力,促进我国旅游业的健康、可持续发展。%With China＇s tourist industry growing and getting more and more liberalized and globalized,the competition in the tourist market becomes intensified.Yet most travel agencies in Wuyi Mountains are still operating after the pattern of family workshop,which is an obvious handicap to their further development.By taking advantage of some mode of monopolized or joint management,however,these travel agencies can embark on a road of development that is characterized by catenation,intensification,and internationalization.This will enhance the competitive and innovative ability of China＇s tourist industry and contribute to its healthy and sustainable development.