浅析内资超市品类管理之货架空间管理问题*

摘要

In the early 1990s,China started to develop chain operation;the domestic supermarket began a large-scale expansion. At the same time,they also faced with many problems like that new products introduced slowly,that the goods’backlog is serious and that homogeneous goods is full of the shelves and so on. Since 1997, the category management has come into our country,more and more domestic supermarket began to implement category management,in order to reduce inventory,reduce shortage,to improve sales and achieve the purpose of customer satisfaction ultimately. However,they always stay in the primary stage-shelf space management stage,and there are many problems needed to be resolved. it will put forward the corresponding solutions accordint to the three problems faced by shelf space management,in this article.%　　20世纪90年代初，我国开始发展连锁经营，内资超市开始了规模化扩展。同时也面临着新商品引进缓慢、库存积压严重，同质化商品充斥货架等种种问题。自1997年品类管理进入我国后，越来越多的内资超市开始实施品类管理，以求达到降低库存、减少缺货，最终提高销售量以及消费者满意度的目的。然而，在实施品类管理时始终停留在初级阶段—货架空间管理阶段，并且还存在不少急需解决的问题，本文从实施货架空间管理时面临的三个问题出发，阐述问题的同时提出相应的解决办法。