Meizhou Bay boasts beautiful natural scenery, adequate sunlight and pleasant climate and is an ideal tourist resort of water sports, leisure activities, vacation, and convalescence. It has great coastal sports development value due to its rich cultural landscape and exclusive natural landscape. This paper aims to provide a ease study for sports tourism by evaluating and developing the coastal sports tourist resources in Meizhou Bay.%湄洲岛风光旖旎,阳光充裕、气候宜人的海滨为水上活动、休闲活动、度假、疗养的最佳旅游胜地,富有文化底蕴的人文景观及得天独厚的自然景观使其具有极大的滨海体育旅游开发价值.从湄洲岛屿的滨海体育旅游资源的评价和开发两方面,为体育旅游提供个案研究.
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