Evaluation and development strategy of red tourism resources

摘要

Red tourism resources containing historical and cultural connotations are different from the general tourism resources, and it owns certain social and economic benefits. In this paper, in connection with characteristics of red tourism resources, we established the evaluation index system of red tourism resources. We estimated the weights of each indicator by the analytic hierarchy process and evaluated red tourism resources with fuzzy comprehensive evaluation. With Yan'an red tourism resources as an example, we used the integrated evaluation model for its evaluation. At last, we recommend some policies about red tourism resources development with the help of the integrated evaluation model.