基于全产业链模式的旅游集团构建探析--以陕西旅游企业为例

摘要

The whole industry chain is the most suitable business mode that large tourism enterprises can gather the relevant business,integrate their resources and maximize the value of the assets.Starting with the discussion about the whole industry chain,the paper analyzes the advantages and applications of the model based on the status of Shaanxi tourism business collectivization.Finally,the strategies to construct and develop the "whole industry chain"of Shaanxi tourism enterprise group are put forward so as to provide some referent basis for the development of tourism enterprise group Shaanxi.%全产业链模式是大型旅游企业聚集相关产业、进行资源整合，实现资产价值最大化的商业模式。从旅游“全产业链”的特点入手，结合陕西旅游企业集团化的现状，对旅游“全产业链”模式的优势及其应用进行了分析，进而提出了构建陕西旅游集团模式及其发展策略，以期为我国旅游企业的集团化发展提供一些参考依据。