为了探索内衣陈列时光源对色彩显示的影响，本文运用感性工学技术，对几种常用照明光源下的内衣陈列色彩效果进行模拟实验。从中国应用色彩体系CNCS中按照色相、明度、彩度的规律提取实验用色样，选择服装店铺陈列常用的几种照明光源，然后调查确定视觉营销中色彩感觉词汇，制作调查问卷，选择色觉正常的对象进行模拟实验。结果表明，同种色彩在不同光源下会产生不同的主观感觉。%In order to study the effect of the illumination source on the color display ,kansei en‐gineering technology was used to conduct the simulation experiments of underwear display col‐or under different illumination source .The color samples for experiments were selected from the Chinese National Color System (CNCS) considering the principles of hue ,value and chro‐ma ,and several common illumination sources for clothing store display were chosen .Then ,the color emotion words for visual marketing were decided by survey ,the questionnaire was de‐signed and some subjects with normal color vision were selected to do simulation experiments . Finally ,the results show that the same color can bring different subjective feelings under dif‐ferent light sources .
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