基于财务成本的供应链产品研发柔性分析

摘要

随着市场竞争越来越激烈,产品竞争优势对市场占有率的影响也越来越大,企业逐渐意识到新产品研发是获得竞争优势的重要环节.为了在不确定环境中选择合适的研发策略,新产品研发柔性分析至关重要;但针对供应链环境下新产品柔性定量讨论的研究较少.为此,分析了产品研发柔性的概念,运用运筹优化方法建立了基于财务成本的供应链新产品研发柔性模型,并在此基础上分析了供应链环境下供应链新产品研发柔性的优化,这些结论对供应链优化决策具有借鉴意义.%With the market competition becoming more and more fierce, product competitive advantage on the impact of market share is also growing, companies gradually realize that new product development is an important part of the competitive advantage.In order to choose the right R & D strategy in an uncertain environment, the analysis of new product R & D flexibility is critical.There is little research on the quantitative discussion of new products in the supply chain environment.This paper analyzes the concept of product development and flexibility, and establishes the flexible model of new product R & D based on financial cost based on the operational cost optimization method.On this basis, it analyzes the optimization of the R & D flexibility of the supply chain in the supply chain environment, these conclusions can be used for reference in supply chain optimization decisions.