随着我国加入世贸组织后的全面深入，必须加快我国服装企业发展创新的步伐，开创服装出口自主品牌国际化战略，不仅可以发展服装自主品牌出口，还可以转变传统服装出口增长方式，提升服装品牌影响力，提升我国服装在国际服装市场中的竞争力，为我国自主品牌服装的国际化发展带来巨大推动作用。本文探讨研究我国服装出口自主品牌国际化战略，以提升我国自主品牌服装在国际市场中的地位和竞争力。%With China's accession to the WTO, it is needed to accelerate the pace of the development of Chinese closing enterprises, and create the international strategy of closing export self-owned brands. We can not only develop the clothing exports of self-owned brands, but also change the traditional closing export growth pattern, promote the brand influence, enhance the competitiveness of our product in the international closing market, and bring big promotion for international development of Chinese self-owned brand clothing. This paper will explore the international strategy of Chinese closing export self-owned brands, in order to enhance the position of our self-owned brand closing in the international closing market.
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