The information about the personality of mature women aged 20-39 and their clothing buying preferences had been collected in this paper by questionnaires. With the help of SPSS statistical software, the relationship between their personality and their clothing purchase habit was analyzed. The study found that, mature individuals’ clothing propensity is basically determined by their personality. And whatever the individual's personality and the clothing buying preferences they have, the classic styles of clothing is the most popular. All of these suggest that, when the fashion designers develop their products, not only the popular factors should be concerned about; the classic style of each kind of clothing should also be paid attention to.%通过问卷调查的方法收集了年龄在20岁-39岁之间的成熟女性个体性格偏向和已经购买服装的信息。借用 SPSS 统计软件分析该年龄群体的个性和其已购买的服装风格之间的关系问题。研究发现，成熟个体的服装购买倾向与其个性是基本一致的。无论个体的性格和服装的偏好如何，经典款式的服装是最受欢迎的。这一结论说明，服装设计师在进行服装开发时，除了要关注流行因素外，也要重视各种服装的经典款式的设计。
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