中小企业营销管理决策过程研究

摘要

Since the reform and opening up , the economic development of China has been steadily higher , in which small and medium-sized enterprises also has obtained remarkable achievements , making the indelible contribution to the construction of socialist modernization in our country .During the deepening reform and opening period , small and medium-sized enterprises not only gain strong support by policy , but also facing with the plight of development for a long time.In this paper, intends to research the process of marketing management decision of small and medi-um-sized enterprise , analyzing of the current situation faced by small and medium-sized enterprises , and proofing decision-making methods of marketing management to help small and medium-sized enterprises to achieve better de-velopment.Small and medium-sized enterprise must treat their own existing problems correctly , and improve the system, enrich the concept , take the marketing management into the daily management , make scientific marketing decision scheme which is suitable for their own development .%自改革开放以来，我国经济发展一路平稳走高，其中中小企业也成绩斐然，为建设我国社会主义现代化做出了不可磨灭的贡献。在改革开放深化期内，中小企业不仅受到政策的大力扶持，同时也面临着长久发展的困境。本文旨在通过对中小企业营销管理决策过程的研究，分析当前中小企业所面临的境遇，举证营销管理方面的决策方法助于中小企业实现更好的发展。中小企业必须正确的对待自身存在的问题，完善体制，丰富理念，把营销管理放到企业的日常管理中来，制定适合自身发展的科学的营销决策方案。