The invention relates to the field of economics, namely to automated decision support systems, is an information-analytical system of formation of the marketing policy of the enterprises of service on the basis of the OLAP-technology.; Summary of the utility model: the creation of a support system management decision-making marketing policy service enterprises, including five interconnected blocks, the first of which - the collection of data on the results of market research, the second - data entry, third - storage, the fourth - the integration of databases and the fifth - support management decision-making for the development of service businesses. Data output based on the results of market research data collection unit consisting of two devices complement each other, one of which - processing the results of e-mail marketing, another - processing the results of market research, is connected to the input of the data input unit, the output of which - the input of the storage unit data, and the output - the input of the integration database, which contains the four subsystems, one of which - the factor analysis and the other - reporting, the third - the formation of user requests and fourth - anal ITIC outputs of which are connected to the inputs of the block support management decision-making for the development of service companies, which in turn contains three subsystems, the first - the formation of rapid analysis, and the second - the construction of methods of conducting marketing research, and the third - the development of strategies for the development of service businesses. 1 s.p.f.
展开▼
