运用文献资料法和逻辑分析等方法,针对现代文明理念及其主导下体育文化发生的异化进行阐述.现代工业文明理念存在着发展价值观的误区、消费主义的误区、科学技术观的误区以及人与自然关系的误区,存在着急功近利的弊端.在现代工业文明发展观影响下出现的体育的产业化和商业化,进而引起了体育运动价值观歪曲、体育过度商业化运作、重金牌轻过程的竞技观、人文素养缺失以及教育功能弱化等体育文化发展过程中出现的异化现象,这对现代体育的可持续发展产生了极为不利影响.%Alienation of the sports culture under the development of modern industrial civilization is reflected in the misunderstanding of values of development, consumerism, outlook on scientific development, relations between the human beings and the nature.Seek for instant profit, distortion of the sports values, over commercialization, overemphasis on gold medals, lack of humanistic spirit and weakening of the educational values have yielded negative influences of the sports development.
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