中西方商业文化差异的跨文化交际研究

摘要

随着全球经济的发展，中国和西方国家贸易日趋密切。然而，中西文化，尤其是商业文化，存在着很多差异并导致各种冲突和矛盾。从跨文化交际的角度出发，通过分析和比较中西商业文化的差异，可以找到跨文化沟通的有效途径。%With the development of global economy, the trade between the West and China has become increasingly frequent. However, there exist many differences of cultures, especially commercial cultures between them, leading to various conflicts. In this paper, from the perspective of intercultural communication, the differences of commercial cultures between the West and China are to be analyzed in order to discover the effective ways of cross-cultural communication.