The process of collection and analysis of data from commercial films under the aegis of the observational studies in the process of teaching, learning and research in administration

摘要

The process of collection and analysis of data from commercial films under the aegis of the observational studies in the process of teaching, learning and research in administration.It is reported a patent of invention relates to the process of collection and analysis of data from commercial films under the aegis of the observational studies in the process of teaching learning and research in management in Brazil.The film analysis is developed in two stages: a Analitica, with rational language and vision of the details and other synthetic, with intuitive sense and vision of the whole. The observational study fits in the perspective of the thorough examination of behavior or activities, which may be classified as direct or indirect.In this invention, the observational study is indirect, because their empirical bases, always be films, which can extract data relating to verbal and nonverbal behaviors of the characters.In this invention, strengthens to the maturity acquired by the subject involved in various phases, provided by the repetiu00e7u00e3odas scenes that give them the basis of content, thus minimizing the erroneous interpretations.In the results, related to the process in question and recorded by means of publications in periu00e1dicos indexed and scientific events, dalinguagem filmica ownership in the process of teaching learning and research in administration, has also been observed in line with the characteristics Teru00edstica language film, in the plurality of reading levels.Always accompanied by: microanalysis of scenes; base (s), theoretical (s) adopted (s) 1 the authors that (s) founded; strategy (s) of analysis chosen (s) 1 the authors that (s) based