公共关系在市场营销中的应用

摘要

在市场竞争日益激烈的今天,公共关系在市场营销活动中发挥的作用是不容低估的,企业在进行市场营销活动中合理运用公共关系,对企业在现代市场营销中塑造良好形象起到重要作用。%In today＇s increasingly competitive market,the role of public relations played in the marketing activities can＇t be underestimated.If enterprises can make rational use of the public relations when going in for marketing activities,they will play an important part in shaping a good image in modern marketing.