In order to achieve the government's effectiveness in purchasing public sports services and enhance customer satisfaction,the quantitative and qual-itative research methods are used in combination with the structural equation model(SEM)path analysis to explore the non-competition of dependency relation-ships from the two dimensions of soft services and hard services.Purchasing public sports service under the mode of excavation deeply influences the path of con-sumer satisfaction.Based on the construction of the conceptual model,this hypothesis was used to infer the impact relationship,and the structural equation mod-el was used to examine the specific effects of the influencing relationship pathway.From the overall perspective,the significant path relationships between the former and the latter were positively affected.The relationship between non-competitive purchase mode and public sports service to achieve the improvement of consumer satisfaction,we should specifically analyze the actual perceived quality of consumers on the effect of satisfaction is the key to improving consumer sat-isfaction with public sports services.The combined effect of ideal supply quality and good consumer satisfaction is the prerequisite for a balanced development of supply and demand.Therefore,public sports services under the non-competitive purchase model of dependency should focus on the enhancement of soft ser-vices and the promotion of hard services.Improve supply quality and supply efficiency to achieve consumer satisfaction.%为实现政府购买公共体育服务的成效与消费者满意度的提升,运用定量与定性结合的研究方式,再结合结构方程模型(SEM)路径分析,从软服务、硬服务2个维度探寻依赖关系非竞争购买模式下的公共体育服务,从中深挖消费者满意度的影响路径效果.在构建概念模型的基础上对该影响关系进行假设,通过结构方程模型来检验影响关系路径的具体效果,从整体上发现前者对后者产生的显著路径关系皆呈正向影响.依赖关系非竞争购买模式下的公共体育服务要实现消费者满意度的提升,就应具体分析消费者实际感知质量对满意度的效果,是提升消费者公共体育服务满意度的关键.理想的供给质量与良好的消费者满意度的共同作用是实现供需均衡发展的前提,因此,依赖关系非竞争购买模式下的公共体育服务应侧重于软服务的强化与硬服务提升并重,从整体上提高供给质量与供给效率以实现消费者满意度的提升.
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