感知创新性对手机应用软件使用意愿的影响研究

摘要

随着科学技术的发展,智能手机越来越受到消费者的欢迎和应用,各类智能手机软件不断推陈出新.但是与日益普遍的手机软件相反的是,国内外对于手机软件使用意愿的研究并不多,尤其是感知创新性对手机软件使用意愿的影响研究更加缺乏.在相关文献分析归纳的基础上,提出了基于技术接受模型的手机软件用户使用意愿研究模型,并将感知创新性引入模型,以提高模型对手机软件用户使用意愿的解释力和预测力.%With the development of science and technology, smart phones is getting more and more welcome for consumers. But with the increasingly popular mobile phone software, by contrast, the research about the will of using mobile software is limited no matter domestically or internationally, especially the deficient research about impacts of perceived innovation on the intention of using mobile software. On the basis of analysis of related literatures, based on technology acceptance model, a researching model of usage-willingness for users of mobile software is proposed, and the perception of innovative models is introduced, in order to improve the explanatory and predictive ability of the model for mobile software users.