陕西茶业战略地位及策略初探

摘要

本文从“我国茶业近况和陕西茶业的发展”开始，运用“竞争分析和竞争性定位及市场竞争策略”理论方法，分析确定了陕西茶业的市场战略地位属“利基”战略地位；进而探讨了陕西茶业处“利基”地位的策略，对产品专业化、市场专业化等方面，提出了相应措施。供在制定陕西宏观茶业政策和陕西茶企业在选择企业方略时参考。%This essay begins with a presentation of the present situation of tea industries in China and the developing trend of Shaanxi tea industry. Analyzed by the theory and methods of ＇competitive analysis, competitive positioning and strategies for marketing competitions＇, it defined Shaanxi tea industries as the role of a small business on the whole, and put forward some strategies and approaches to better specialization of both tea products and markets as well, which would be a constructive reference for Shaanxi tea businesses to make greater plans and macroscopic policies for prosperity.