消费不仅是经济学的概念,也是伦理道德的重要范畴.在新的历史时期,大学生消费观念和消费行为对其自身道德品质的影响愈加明显.关注当前大学生在消费过程中出现的高消费趋势化、盲目消费普遍化、攀比消费严重化等突出问题,深入研究其形成的原因,对推进高校针对性开展消费伦理教育,实现大学生的健康成长具有重要的现实意义.%Consumption is not only the concept of economics, but also an important category of ethics and morality. In the new historical period, the influence of college students" consumption concept and consumption behavior on their own moral quality is becoming more and more obvious. The outstanding problems of current college students appear in the process of consumption focus on; high consumption trend, blind consumption generalization, and serious comparison of consumption. Therefore, it has very important practical significance to study in - depth the reasons for their formation, and to promote the universities to carry out the consumption ethics education so to realize the healthy growth of college students.
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