New media technology has great impact on the value orientation, the idea of making friends, lifestyle, learning orientation and way of thinking of contemporary university students. The contents and ways of the university ideological and political education must change according to the new media technology. Universities should establish good sense of service, much higher spending on new media teaching, and new media technology should be subordinated to the teaching system of moral education. Teachers should establish a more equal and interactive idea with university students. University students’ enthusiasm of self-management, self-education and self-development should be aroused adequately and play the main role actively.%新媒体对当代大学生的价值取向、交友观念、生活方式、学习导向和思维方式等都产生了深远影响，高校思想政治教育的内容和方式也必须随之进行相应的改变。高校应树立服务意识，加大新媒体教学手段投入，将新媒体纳入到现有教学体系中。教师要树立与学生平等、互动的理念。学生应充分调动自我管理、自我教育、自我发展的积极性，积极发挥主体性作用。
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