青海旅游景区核心利益相关者协调发展评价研究--以青海湖旅游景区为例

摘要

This article selects Qinghai tourism scenic area as the research object ,based on the profound a-nalysis of the interests and conflicts about core stakeholders to construct the coordinated development eval-uation system of core stakeholders in Qinghai tourism scenic area ,taking the Qinghai Lake tourism scenic spot as the field to verify evaluation system ,and evaluating overall coordinated development states of the scenic area with the method of grey correlation .The overall evaluation result shows that the main prob-lems of coordinated development happen in profit distribution ,the level of supervision and the power ;in the process of the state evaluation .T he factor of economic benefits distribution in the interval of Red emer-gency state directly causes the development out of balance ,and the verification result accords with the ac-tual situation of Qinghai Lake ,proved the applicability of the evaluation system ,providing the reference for relevant departments to make the countermeasures and promoting the coordinative development of Qinghai tourism scenic area .%以青海旅游景区为研究对象，在深入分析旅游景区核心利益相关者的利益诉求和冲突的基础上，构建青海旅游景区核心利益相关者协调发展评价体系，并选取青海湖旅游景区进行实地验证，采用灰色关联法评价景区整体协调发展状态，研究表明：青海湖旅游景区核心利益相关者协调发展的主要问题出现在利益分配、监管水平、权力行使三方面；状态评价中，红色紧急区间内的经济利益分配因素直接导致协调发展状态的失衡，验证结果与青海湖旅游景区的实际情况基本吻合，证明了评价体系的适用性。