基于2014年中国苹果主产区1079份种植户调查数据,考察农户自我认知和外部约束对其食品安全生产行为的影响. 在将农户农药施用行为分为农药品种选择,农药施用强度和农药稀释方式等6类行为之后,研究发现:自律因素(农户对农药相关知识的认知)对其施用行为具有显著影响;他律方面(周围农户、市场、组织参与和政府规制),周围农户对农户农药施用行为具有正向激励作用. 此外,市场、组织及政府规制等对农户农药施用行为也具有不同程度的影响.%Based on data collected from 1079 farm households in major apple production area in China in 2014, this paper analyzes the effect of self-discipline and outside constraint on farmers' safe food produc-tion behavior.We divide farmers' pesticide application behavior into pesticide choice, pesticide applica-tion amount, dilution methods and the other 3 specific behaviors.The research finds that, farmers' self-discipline ( farmers' knowledge on pesticides) plays a significant role on food safety guarantee.On the other hand, among the outside-constraints ( the effect of neighbor farmers, market, organization and gov-ernment regulations) , neighbor farmers have a positive effect on farmers' safe food production;market, organization and government regulations also affect differently the safe food production behavior.
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