服装品牌事件性促销流程设计——基于LANVIN for HM案例的分析与研究

摘要

通过导入事件性促销的概念,对LAVIN for H&M的案例展开分析,结合案例探讨了事件性促销的整个流程及关键点,并对此流程中的技术性要点进行逐一分析,研究其流程和可借鉴性内容.%This article introduces the definition of events promotion, and analyzes the case of Lanvin for H&M.The article also discusses the technical content of events promotion and its key points which are expected to help the national fashion brands to make good use of this marketing method--event promotion.