随着时代的发展和后现代主义思潮的兴起，人们的旅游观和消费行为正在或即将发生显著变化。文章试图寻找后现代主义与旅游本质的内在联系与共通性，以此来解释后现代主义思潮下旅游观的变化和消费行为的表现及特征，并根据新的旅游观念和消费行为提出旅游开发对策与旅游消费引导措施，以应对后现代主义对未来旅游的深刻影响。%With the rise of postmodernism ,people's tourism conceptions and consumption behaviors are or will soon be changing significantly .This paper explores the relationship and intercommunity between postmodernism and the nature of tourism in order to expound the change of tourism concepts and the manifestations and char -acteristics of tourism consumption behaviors against this ideological trend .Based on this analysis , the paper then suggests tourism development strategies and the guiding measures for tourism consumption so as to provide reference for dealing with the profound influence of postmodernism on future tourism .
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