教育舆情视域下大学生网络'意见领袖'调查研究——以百度贴吧为例

摘要

Paying attention to opinion leaders of college students from the perspective of education public opinion is essential in maintaining the stability of colleges and the society.First of all, on the basis of the review of research status, the definition of opinion leaders of college students is determined.Then, taking the Baidu Post as an example, opinion leaders of college students are divided into four categories on the basis of investigation.Finally, the leaders of colleges should regard the group and improve the timeliness in the stability of universities, and should create better platform for the excellent members.%以教育舆情为视角,关注大学生网络"意见领袖",是维护高校与社会稳定的需要.首先,在评述研究现状的基础上,厘定大学生网络"意见领袖"的涵义.其次,以百度贴吧为例,在调研的基础上,将大学生网络"意见领袖"分为4个类别,即:就业类大学生网络"意见领袖",学习类大学生网络"意见领袖",时政类大学生网络"意见领袖"和情感、生活、娱乐类大学生网络"意见领袖".最后指出,高校一方面应依托大学生网络"意见领袖",提升高校稳定工作的时效性;另一方面应做好价值观引领与大学生网络"意见领袖"队伍建设工作,并为优秀的大学生网络"意见领袖"创造更好的展示平台.