作为一种眷恋家乡的情感状态，乡愁承载着我们记忆中温暖、传统、斑驳的文化基因。改革开放以来，尤其是近年来，无论是传统媒体还是新媒体在为我们展示多元乡村文化的同时，也让我们看到“留住乡愁”的情感意义和文化进路。在大众传媒中，乡土文化的传统价值是留住乡愁的关键因素，乡贤文化的教育引领是留住乡愁的重要力量，敬天畏地的生态文化是留住乡愁的自然之道。%As an affective factor of hankering hometown, nostalgia bears the factors which involve warmth, tradition and mottles in our memory. Since the reform and opening up, especially in recent years, the traditional media and new media have displayed multiple rural cultures, affective meaning and culture route to retain nostalgia to us. In mass media, the traditional value of local culture is the key factor, the education of country squire is an important force, and the ecological culture of awe is the way of nature to retain nostalgia.
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