绍兴作为一座具有2500多年悠久历史的文化名城，其文化旅游有着独特的亮点和优势。但是随着大众旅游时代的到来，加快发展全城文化旅游，成为提升旅游品位和创建新的经济增长点的关键之举。绍兴重点要通过对古城元素的修复、对历史文化遗产的合理利用、对生态环境的保护和自然风光的打造，进一步整合旅游资源，以精细化的管理和正确的市场营销，解决古城深厚的人文底蕴与大众化市场的矛盾。%As a historical-cultural city with a history of over 2500 years, Shaoxing boasts its unique strengths and advantages in tourism. Under the concept of mass tourism, it is crucial to accelerate the development of cultural tourism in order to upgrade the tourism taste and create new economic growth points for Shaoxing. This paper suggests that the city of Shaoxing needs to concentrate on the renovation of ancient city elements, protection of ecological conditions, creation of natural scenery, rational use of historical and cultural heritages as well as further integration of tourism resources. With the aid of fine management and accurate marketing, conflicts between rich cultural connotations and mass markets could be solved.
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