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中国民族体育产业个案研究

         

摘要

The admission of Western culture to Modem China underwent a continual development of three peri- ods ranging from the material culture in Westernization Movement, the institutional culture in Wu Hsu Reform to the spiritual culture in the May 4th Movement. The modernization of Wushu almost followed suit. But nowa- days the predicament with the modernization of Wushu has aroused the reflection on westernization as well as the call for localization. Wulin Assembly adheres to the concept of protecting the essence of Kungfu and demonstrating the true facet of Wulin, in which the three main forms of Wushu, namely, form, tussle and Kung- fu, are blended with one another. Undoubtedly, the successful operation of Wushu Masters Association (WMA) as a contractual enterprise will provide a reference for the market operation of Chinese national sports industry. And it deserves a monument of Chinese sports industry.%近代中国对西方文化的接纳,经历了由“洋务运动”的器物文化、“维新变法”的制度文化到“五四运动”的精神文化3个阶段的不断深化.武术的现代化转型也大致沿此脉络而进行.当今武术现代化的困窘.引发了人们对西化模式的反思与对本土化模式的呼唤.“武林大会”以“传承功夫精髓,展现真实武林”为宗旨,首次将套路、格斗和功法三大武术运动形式融为一体.中国武术职业联赛契约式的“武术工厂”成功运作无疑对今后中国民族体育产业的市场化运营提供了参考.

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