New media technologies have provided a new platform for the innovation and development of ideolog-ical and political education for youth. As they have many characteristics such as diversity,interactive,convenience and communication advantages,they have made up the blemish and shortages of the media of traditional ideological and political education in colleges and universities. Their universal application on campus has also provided a new way of innovation and development of ideological and political education in colleges and universities. What's more, they have brought a new vision for the innovation and development of ideological and political education in colleges and universities. So basing on the physical and mental development rule of contemporary college students,we should make full use of the advantages of these new media technologies,renew the channels,methods,principles and media and open up a new situation for ideological and political education in colleges and universities.%新媒体技术为青年思想政治教育创新发展提供了新的平台，新媒体技术具有多元性、交互性、便捷性等特点和传播优势，弥补了高校传统思想政治教育载体的缺陷和不足，新媒体技术在高校校园的普及应用为高校思想政治教育创新发展提供了新的增长点。新媒体技术为高校思想政治教育创新发展带来了新视野，结合当代大学生的身心成长发展规律，充分发挥和利用新媒体技术的优势，创新高校青年思想政治教育工作的渠道、方法、原则、载体，开辟高校思想政治教育创新发展的崭新局面。
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