中国丝绸之路世界遗产旅游发展战略研究

摘要

基于丝绸之路申遗成功的宏观背景，通过分析中国丝绸之路沿线各省区遗产旅游发展现状以及存在的问题，以“问题”为导向，提出中国丝绸之路世界遗产旅游发展战略。主要包括：遗产旅游品牌打造战略、境内外市场拓耕战略、区域旅游合作机制创新战略、跨越式发展战略、“点—轴—带—面”发展战略、旅游新业态培育与提升战略、差异化发展战略以及支持保障发展战略。%Based on the background of the Silk Road becoming world heritage,the questions of world heritage tourism in China are analyzed,and development strategies of world heritage tourism for Chinese Silk Road are proposed,which including building heritage tourism brand, extension domestic and foreign marketing,regional tourism cooperation mechanism innovation strategy,leapfrog development strategy,“point-axis-belt-face” development strategy,tourism industry foster and promotion strategy,differentiation strategy,support and protect development strategy.