全民健身品牌赛事的塑造--以泉州市“百队千场篮球赛”为例

摘要

Adopting literature method,interview method and logic analysis and taking “one hundred teams and one thousand games” in Quanzhou as example,the paper discusses the forming factors of how to shape the brand competitions of nationwide body-building.The enlightment from the basketball matches to the brand competition fo nationwide body-building includes the following aspects:Supports from local goverment are the basis guarantee,the populaxity of the proj ects are important supports,and a multide fund-raising channel is the its econonical guarantee.It is believed that management is the core element,infrastructure is the basic condition, modern media is the important means.%采用文献资料法、访谈法、逻辑分析等方法，以泉州市“百队千场篮球赛”为例，对泉州市塑造全民健身品牌赛事的形成因素进行分析和探讨。研究认为：百队千场篮球赛对打造我国全民健身品牌赛事的启示是政府的政策与支持是重要的政治推动力和保障；项目的普适性是重要支撑；多渠道的资金筹集是的经济保障；组织管理是核心要素；场地设施是基础条件；现代传媒是重要手段。