市场营销领域中若干问题的研究

摘要

市场营销作为一门科学,已有百余年的时间,但市场营销学中的不少营销概念至今没有定论,不少营销问题至今未能澄清,以至造成混乱和误解,文章对营销教学研究过程中经常容易混淆的概念、观念、理论等方面的问题进行了辨析。%As a science,Marketing has existed over a hundred years,but a lot of marketing concepts have been settled yet,and many marketing problems have not been clarified,which leads to confusion and misunderstanding.This article aims to discriminate definition,concepts and theories,which often are confusing in marketing teaching.