为探讨无意识思维与直觉的决策质量差异，本研究开展了两个实验。结果发现：（1）无意识思维和直觉在多特征决策问题的决策质量并无显著差异，且均显著优于意识思维；（2）无意识思维和直觉在风险决策问题上的决策质量亦无显著差异，且均未显著优于意识思维。上述结果表明：（1）复杂风险决策任务中，无意识思维与直觉存在边界条件；（2）在复杂多特征决策问题中，传统的“三思而后行”已不再适用，决策者应更多的依靠直觉或无意识思维来做出高质量决策。本研究建议从更多角度考察无意识思维与直觉间的差异，旨在为现实决策提供进一步的理论指导。%In order to explore whether unconscious thought equals to intuition, this research investigated their difference of decision quality by two experiments. The findings were:(1) The difference of decision quality between unconscious thought and intuition was not significant in multi-feature decision problems. And their decision quality was significantly superior to it made by conscious thought; (2) The difference of decision quality between unconscious thought and intuition was not significant in risk decision problems as well. And their decision quality was not significantly superior to it made by conscious thought. The above results showed that:(1) There exists border condition between unconscious thought and intuition in the complicated risk decision tasks; (2) In the complex multi-feature decision problem, the traditional saying “thinking twice before doing”was no longer practical, so decision maker should more depend on intuition or unconscious thought to make decision of highter quality. Such research proposed that the difference between unconsious thought and intuition should be explored from more perspectives, which aimed to give furthur theoretical guidelines for making decision in reality.
展开▼
