经济型酒店快速发展的原因分析--以如家为例

摘要

This study examines the critical success factors of budget hotels in China,taking Home Inns as the study case. These critical success factors are people,timing/contextual factors,strategic choices,managerial and operational efficiency,performance/product,and Home Inns’ culture. The result also indicates that different factors contributed to Home Inns’ success at different developing stages. Furthermore,the implications of Home Inns’ successful development are also suggested.%如家酒店集团作为中国酒店业海外上市第一股，是中国经济型连锁酒店的领军人物。如家快速发展取得成功的原因包括市场的发展需求，创新的经营理念和以客户为本文化。