How to make your Facebook posts attractive A case study of a leading budget hotel brand fan page

Su Na; Reynolds Dennis; Sun Bixuan

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How to make your Facebook posts attractive A case study of a leading budget hotel brand fan page

机译：如何使您的Facebook帖子更具吸引力-以一家领先的经济型酒店品牌粉丝页面为例

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Purpose - This study aims to identify what type of post is most effective in drawing fans to like, comment on or share it, building on the premise that hotels can only benefit when "fans" - customers who "like" them - engage in discussion and interaction on Facebook.

机译：目的-这项研究旨在确定哪种类型的帖子最能吸引粉丝们喜欢，评论或分享，同时前提是酒店只有在“粉丝”（“喜欢”他们的顾客）参与讨论时才能受益和在Facebook上的互动。

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来源
《International Journal of Contemporary Hospitality Management》 |2015年第8期|1772-1790|共19页
作者
Su Na; Reynolds Dennis; Sun Bixuan;
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作者单位

Washington State Univ, Sch Hospitality Management, Pullman, WA 99164 USA;

Washington State Univ, Sch Hospitality Management, Pullman, WA 99164 USA;

Guangdong Tourism Inst, Guangzhou, Guangdong, Peoples R China;

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正文语种 eng
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关键词
Facebook; Communication quality; Communications technology; Computer-mediated communication; Social media; Content analysis; Marketing communications; Social networking sites; Budget hotel; Super 8; Brand-consumer relationship;

机译：Facebook;通信质量;通信技术;计算机介导的传播;社交媒体;内容分析;营销传播;社交网站;预算酒店;速8;品牌与消费者关系;

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How to make your Facebook posts attractive A case study of a leading budget hotel brand fan page

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