试论河南旅游产业核心竞争力提升策略与路径

摘要

河南旅游资源丰富,但核心竞争力不强。河南旅游业的优势在于丰厚的文化资源,旅游产业的发展应结合区域文化特点,整合资源,培养战略性支柱产业;发挥区域文化优势,做大做强品牌;优化旅游环境,扩大外宣力度,增强国际吸引力,将文化资源优势转化为旅游资源优势,产生良好的社会效益和经济效益。%Henan is a province rich in tourism resources but weak in the core competitiveness of its tourism industry.One of the cutting edges that the tourism industry in Henan boasts is the abundant cultural resources endowed.The development of the tourism industry in Henan should combine with the characteristics of local culture,integrating all kinds of resources to develop the tourism sector into a strategic pillar industry.Meanwhile,the advantages of local culture should be brought into full play to forge a vibrant and sustainable tourism brand.At last,efforts should also be made to optimize the tourism environment and intensify publicity campaigns to boost the international appeal of tourist attractions in Henan so as to transform the cultural superiority into tourism superiority and thus yield sound social and economic benefits.