The excellent slogans for the images of touristic cities should be based on the analysis of the unique re- sources, psychology of tourists and tourist market. Meanwhile, different periods of the regional tourism, appropriate chances, artistic and emotional features of language should also be taken into consideration. There are great discrepancies between different touristic regions in Jiangsu. Therefore, individualized slogans should be designed, so as to promote the cities in the tourist market, bridge the gaps between cities and realize the sustainable development of tourism in Jiangsu. Only in this way can we establish Jiangsu as the most famous touris destination both domestically and internationally.%旅游城市最佳的形象口号是在对城市独特资源、受众心理和客源市场分析的基础上，根据不同的区域旅游发展阶段，选择恰当的时机，突出语言表述的艺术化、情感化。江苏省旅游发展区域差异较大，通过设计相应的旅游形象口号，实现价值内容和表述方式上的和谐统一，加强形象营销，激发国内外旅游者旅游的欲望，从而树立江苏旅游资源的品牌形象，促进江苏旅游业的可持续发展，这是缩小江苏旅游发展区域差异，实现均衡发展的有效措施，也将为推进江苏成为国内一流、世界知名的旅游目的地，建设旅游强省做出贡献。
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