体育产业集聚的发展路径与提升策略

摘要

随着国家、地方政府和市场对体育产业的重视，体育产业集聚已经成为体育产业发展的重要趋势。目前主要发展路径有地域资源开发、政府主导、产业链延伸和市场主导。为进一步提升体育产业集聚发展，应该加强政府引导，培育市场主体；科学规划管理，避免发展乏力；发挥地域优势，实现特色聚集；多元产业互动，培养战略思维；实现赛事互动，重在品牌塑造等。%With the importance of country, local govern-ment and market, the sports industry agglomeration has become an important trend. It�s main development path is as follows:development of advantages resources, govern-ment leading, the extend of the industrial chainmarket leading. To further enhance the sports industry cluster de-velopment, We should strengthen government guidance, cultivate market subjects;scientific planning and manage-ment,to avoid the development of fatigue;play geograph-ical advantages, realize the characteristic aggregation;multiple industrial intraction,foster strategic thinking;re-alize the event interaction, focusing on brand establish-ment etc.