Regarding the new martial arts novels represented by Jin Yong as a specific genre variation in literary history,we can conclude that fiction creation is undoubtedly commercial activity.The description of business rules in the creation of novels embodies in shaping the plot and martial arts characters to advocate inflated consumption desire: the game,spectacle and public sex,which aroused in middle of 20th century among the regions of Hong Kong and Taiwan.%把以金庸等为代表所创作的新派武侠小说,作为一种历史特定性文类变体来看,其创作无疑是一种商业行为,小说形态亦受到了商业性的规定,具体体现为它通过对所塑造武侠人物形象及其遭际的展示来着力言述的是港台地区在20世纪50年代后开始进入消费时代膨胀起来的消费欲望符码——游戏、奇观化和大众色情。
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