转基因食品认知度的再调查与分析

摘要

The relationship between cognition degree and purchase intentions towards genetically modified food(GM food),the impacts of different degrees of cognition on future expectation,labeling attitude and policy position of GM food are studied through methods of a combination of questionnaire survey and conventional statistical analysis,and in-depth interviews supplemented.The results show that the understanding to GM food is still relatively poorer even for the sample which have high educational level;the correlation between cognition degree and purchase intentions towards GM food is positive on the whole;the expectations to GM food are more optimistic with more increasing cognition;the demands for labeling of GM food from the sample are generally harsh.Compared with the same kind studied 5 years ago,the understanding to GM food from those with the same high educational level whom investigated is decrease.In the meantime,“support but should be strictly supervised”is still main attitude towards GM food,but the acceptance degree is dropping.With these views showed above,decision-making proposals for the industrialization of GM foods in China are recommended.%采用问卷调查与常规统计分析相结合并辅以重点访谈的方法，研究了转基因食品认知度与购买意愿的关系，以及不同认知度对转基因食品的未来预期、标识态度与政策定位的影响。研究发现：即使是高文化素质群体，对转基因食品的了解程度依然偏低；转基因食品认知度与购买意愿总体上呈正相关；认知度越高，越倾向于对转基因食品乐观预期；被调查者对转基因食品标识要求普遍比较苛刻。与5年前同类调研相比，该类群体对转基因食品的了解程度有所下降；对转基因食品“支持但应严格监管”虽仍占主流，但接纳程度有所降低。鉴此，提出了转基因食品产业化的决策参考建议。